The virtual store back office includes logistics, order management, inventory, reporting, and invoicing. For this reason, we have prepared a list of successful tips for selling on the internet. Come on?
Tips
- Be Prepared To Go Online
Before taking the first step, it is necessary to understand what is behind e-commerce: what investments are needed, who are the partners, suppliers, customers, and competitors, what will be the strategy of marketing. Create a Business Plan. Keep in mind, too, that it’s possible to compete in niches where the small business might be more efficient or in the mass market, where the competition will primarily be on price.
- Have A 100% Functional Website
Everything available on the website should work as well as possible. The customer must have facilities when entering the store. Otherwise, it gives up in a click and is unlikely to come back. The most common problems are slow website, microscopic images, lots of ads, low contrast between page backgrounds, and inadequate font color.
- Be Truthful
Avoid promising which cannot be kept in SEO services (seo รับ ทำ which is the term in Thai). It is also good not to leave the customer confused, for example, about the freight charge or the delivery time. This will provide reliability to the site and could be a deciding factor in the purchase. In legal terms, the enterprise must comply with the mandatory rules for the operation of virtual stores.
- Possessing An Obsession With Logistics
There is no physical contact when purchasing on the web, and this generates a great expectation on the part of the customer to receive the goods. The waiting time must be equal to or less than the period agreed on the website, and the merchandise must arrive impeccably packed. Ever!
- Offer Multichannel To The Customer
It is necessary to be present on social networks, creates a blog, has a chat or a specific email for customer service, and have a telephone number visible on the site. It is essential to make the customer’s access to the business as easy as possible, as the buyer may feel the need to contact the store before, during, and after the purchase.
- Assemble A Prepared And Well-Trained Team
To take care of the content, design, information technology, and marketing issues. All these professionals must talk, interact, integrate to achieve success in the work that each one performs.